Brandiscover™ Strategy

Logo-200px.png

Plaster & Drywall Contractors

ADS One Liner

Questions to answer when developing the best One-Liner:

  1. What is potential customer’s problem(s)?

  2. What is our plan to help them?

  3. What does their successful ending look like?

ADS One Liner —  Since most general contractors struggle with finding the right drywall contractor that is reliable and knowledgeable, we’ve developed a hands-on efficient process called Value Engineering that keeps all of our project, no matter the size, on time and within your budget.

ADS Target Market 

The target market is defined as the one who purchases, or is the greatest influencer of purchasing. ADS Target Market — Male 35-55

Let’s call her “Sammy Sheetrock”

  • He is usually married with children or grandchildren

  • He lives in the Tidewater area of Hampton Roads

  • He is conscious of controlling the management process of all project contractors

This doesn’t mean that the message will not resonate with other demographics. It simply means that Sammy Sheetrock has the greatest purchasing power influence.

ADS Brand Personality

 
Brand Personality.png
 

This doesn’t mean that, at times, other personalities aren’t exposed.  This simply means that the dominant brand personality expands leads and sales.

ADS Lead Magnet

Lead Magnets are strictly used to drive new leads to ADS.  A simple 30-45 second personal invitation video from ADS’s Mark and Chris should introduce the Lead Magnet.  This gives the invitation a personal touch, making a prospect feel more welcomed. 

Here’s a couple of suggestions for lead magnets:

 
lead product.png
 

CPCC Bullseye Product

 
BULLSYE PRODUCT.png
 

Putting it all together

 
Putting it all together.png
 

The 3-step Plan for Hiring ADS

 
The Plan.png
 

Customer Journey

Here’s a hypothetical journey of how the typical target audience may respond to the revised ADS online presence:

Customer Journey-ADS.png
Logo-400px.png

1-Page Marketing Plan 

BEFORE

  1. Target Market — “Sammy Sheetrock”

  2. The Message to my Target Market

    • ADS a proven strategy to keep drywall project on time and within budget

    • ADS works as a guide so that General Contractors can maintain control of their overall project

    • ADS is honest and reliable with nearly 90 years of business in Hampton Roads

    • ADS understands what a General Contractor needs to complete their overall project

  3. The Media I Should Use for my Target Market — Email / Video / Social / Digital

DURING

  1. Lead Capture System —

    1. “How to Find the Right Drywall Contractor” video

    2. “How to Save up to 15% on Your Drywall Project by Following These 3 Easy Steps” PDF Download

    3. “The Top 10 Ways to Know You’ve Found the Right Drywall Contractor” PDF Download

  2. Lead Nurturing System —

    1. Emails strategy

    2. Ongoing Social Media/Blog content publication

    3. Personal Calls/meeting

  3. Sales Conversion Strategy —

    1. Offering 3 tiers of management pricing

    2. Offering bonuses if client makes decision in a certain timeframe

    3. Offering online payments 

    4. Bold call-to-action buttons and links such as “Download PDF”, or “FREE Value Engineering Plan”

AFTER

  1. Delivery A World-Class Experience

  2. Increasing Customer Lifetime Value

  3. Orchestrating and Stimulating Referrals